Engaging Your Agent
By law, real estate brokerage fees are negotiable. We ask that sellers budget 6% of the final purchase price for brokerage fees. After it leaves your pocket, that money usually gets split four ways. Half (3%) goes to the listing agent, who then splits it with his/her company according to their agreement, and half goes to the buyer's agent, who does the same. The money you pay us buys you expertise, a marketing package, my time and the time of my assistant, representation, strategic advice, price monitoring, transaction and listing management, and a better bottom line.
Pricing Your Home
Comparative Market Analysis (CMA) When Kay first visits your home, she will give you a rough price range of your home's value. based on a comparison of recent home sales in the area with the same number of bedrooms, bathrooms and square footage. After touring your home with you and getting details, Kay will complete a formal price analysis which she will discuss with you in a follow-up meeting.
Fair Market Value The goal of the CMA process is to determine your home's 'Fair Market Value.' This is an economic term in finance and real estate. In everyday words, it means the price of an item that a seller and a buyer would both agree to, assuming they both know the same things about the item and neither one is under any pressure to buy the item. Neither gets the better end of the deal.
Nationally, 45% of homes are sold at their fair market value. Sometimes, a seller might need to sell their home quickly because of a job transfer, divorce or similar; then the buyer might get lucky and pay less than the fair market value. Sometimes a buyer might have a lousy inspector who doesn't notice a problem; then the buyer pays more than the home is worth.
Overpricing Your Home Each neighborhood has an average amount of time that homes tend to stay on the market, which varies based on the price range and type of home. Real estate agents know this, and if a home is on the market longer than the average, agents suspect that there is a problem with the home and won't show it to their buyers. You want to sell your home while it is still 'fresh.'
Single Agent Listing Agreement A contract between the agent, Kay Rigley, representing the company, Windermere, and the client(s). The document outlines the responsibilities and roles of the agent and clients.
Form 17: Seller's Disclosure Basically a checklist of the status of the home covering all of the systems, the building and the land itself. Client should fill it out to the best extent of his/her knowledge. If you're not sure about an answer, select unknown.
Lead Paint Disclosure Owner states, to the best of their knowledge, if the home contains lead paint. (If the home was built prior to 1978.)
Why choose Windermere over ABC Realty? A cut-rate realty can offer lower costs because they cut corners. Do the math: If you sell your house for $500,000 with ABC at 2% fees, you net $495k. Get 10% more using a full service company with connections & experience and pay the standard 6% fees; you net $517k. Don't trust the biggest financial transaction in your life to the real estate equivalent of 'Karl's Kut-Rate Kars.'
Does staging really matter? Yes. Research shows that it can raise a home's final sales price by 8%. Example: Pay $1500 up front to stage your $350,000 home. Sell it for $378k. Small investment = great returns.
Will it sell? It's a scary moment - your home is advertised everywhere and there are no offers on the table. Just remember that the home has already sold once - to you - and you saw the value in it. Someone else will too. Kay's job is to sell your home...and eleven years of happy clients have proved she can do it.
How can I get the best selling price possible? Selling a home is an art with lots of factors, from pricing (see how it works) to local market pressures to curbside appeal. As your real estate agent, it's my goal to get you the best price possible, but there's lots you can do to help. See getting the best price to learn more.